The Strategy Sprint
In the strategy sprint, we perform a comprehensive technical audit that sets up the rest of your SEO efforts for success:
Technical Audit: We dive deep into your website’s technical health, leveraging powerful tools like Google Analytics, Search Console, Ahrefs, and Screaming Frog. Our goal is to identify and rectify issues such as 401 errors, duplicate pages, and canonicalization problems that could be hindering your site’s performance.
Content Audit: We evaluate your existing content to ensure it aligns with SEO best practices and meets the needs of your target audience. This audit helps us identify opportunities for improvement and any content gaps that need to be filled.
Keyword Research: Through a detailed keyword gap analysis, we compare your site with your biggest competitors. This analysis is enriched by qualitative research, including interviews with your account managers, customer success managers, and customers.
SEO Strategy Deck: All the findings and recommendations from the audits and research are compiled into a comprehensive SEO strategy deck, providing you with a clear roadmap for your organic growth journey.